How do I invoke Camel routes from JBI?

When you use the JBI endpoint as follows:

you automatically expose the endpoint to the NMR bus where service qname is:

and endpoint name is MyEndpoint.

Then if you send a message via the JBI NMR to this JBI endpoint then it will be sent to the above Camel route.

Sending works in the same way. You use:

to send messages to JBI endpoint deployed to the bus.

I noticed that people are used to somehow 'declaring' endpoints in SMX. In Camel it is enough to simply start a flow from a jbi endpoint and Camel will create it automatically.